VIVA.co.id reported on 11 October 2026 that biscuits remain a common snack choice for Indonesian households because they store easily, travel well and can be eaten between activities, but that the convenience of the product should not push aside a look at what is inside it.
The Jakarta-based report, written by Sumiyati, argues that shoppers should treat the packaging label as the starting point for deciding whether a biscuit fits their needs, rather than relying on taste alone.
Why it matters
According to VIVA.co.id, an ideal snack is not judged only by whether people enjoy its flavour. The composition of ingredients, the amount of sugar, the fat content and the energy provided per serving are all part of the picture, and that information sits on the label of every packaged product.
The outlet frames label reading as a habit worth building at home, particularly in families with children, because it supports more balanced eating patterns from an early age. VIVA.co.id notes that biscuits can form part of a varied snack routine, but should not take the place of main meals, which supply a wider range of nutrients.
Needs differ across the household
VIVA.co.id points out that nutritional requirements are not uniform within a family. Children need intake that supports growth and development, while adults are advised to match their snack consumption to their physical activity and daily energy needs. Portion size and how often biscuits are eaten therefore remain relevant, the report says.
The outlet also lists food safety as a separate consideration when buying packaged goods. Consumers can check the ingredient list, the expiry date, the distribution permit and the physical condition of the packaging to confirm a product is still fit for consumption.
Manufacturer cites award
Amid the range of biscuits on the market, VIVA.co.id reports that producers continue to develop flavour variations to match consumer preferences. The outlet names PT Asia Sakti Wahid Foods Manufacture (ASW Foods), which makes ATB Marie Biskuit, as one company that recently received a Superbrands Indonesia award.
Raymond C. Widodo, head of corporate marketing at ASW Foods, said the recognition encourages the company to maintain product quality, according to VIVA.co.id.
"We are very grateful and proud of the trust given by the Indonesian people. The Superbrands award for ATB Marie Biskuit is not only an appreciation, but also a responsibility for us to continue innovating and presenting high-quality products that accompany warm moments for Indonesian families," Raymond said in a statement quoted by the outlet.
What to watch
VIVA.co.id's guidance puts the label at the centre of the decision: composition, sugar, fat and energy per serving, read alongside portion size and frequency. For families, the next step is simply the one the outlet describes — checking the packaging before the biscuit goes into the shopping basket.
