Philips has raised the price of its Hue Bridge Pro by 66 percent, according to reporting from the Dutch technology outlet Tweakers. The price change was reported on Wednesday, September 16, 2026.
The Hue Bridge Pro is the hub device that connects Philips Hue smart lighting products to a home network, allowing users to control bulbs and fixtures through an app. Tweakers did not provide the specific before-and-after prices in the headline and summary available, and no further details on the reason for the increase were included in that material.
A jump of that size is notable for a product category where the hub is often a required purchase for anyone building out a Hue setup. Buyers who already own a bridge are not affected by the change, but new customers entering the ecosystem would face the higher cost. Whether the increase applies to all markets or only certain regions is not stated in the Tweakers report.
The report comes amid broader pricing pressure across consumer electronics, though Tweakers did not link the Hue Bridge Pro change to any specific cause such as tariffs, component costs, or currency movement. Without additional reporting, the reason behind the 66 percent figure remains unclear.
What to watch next: whether Philips confirms the new pricing and whether the increase extends to other Hue products or regions.