IVE member Jang Wonyoung has been selected as the new face of UGG, the footwear brand distributed in Korea by Shinsegae International. The company announced the appointment alongside the release of a fall-winter campaign, according to 전자신문 (Electronic Times).
The news was first reported on September 17, 2026, by v.daum.net, which framed the selection around UGG's association with winter footwear. The brand is widely recognized for its signature boots worn during colder months.
The UGG appointment adds to Jang's growing list of brand partnerships. According to Chosunbiz, she was also recently named a global brand ambassador for a Chinese company, a role that reflects her reach beyond the Korean market. Coverage of the idol in Korean media frequently focuses on her fashion and styling, with outlets including v.daum.net and Sports Donga reporting on her appearances in everything from form-fitting dresses to mismatched stockings.
Jang is a member of the K-pop group IVE, one of the prominent acts in the current generation of Korean pop music. Her individual brand value has made her a frequent choice for fashion and lifestyle campaigns, and the UGG deal continues that pattern.
Details on the scope of the campaign, including which specific products or markets it will cover, were not included in the initial reports. Additional campaign imagery and any further ambassador announcements from Shinsegae International are expected in the coming weeks.