Apple has responded to criticism of the iPhone Duo's pricing in Brazil, describing the foldable device as effectively two phones in one, according to Estadão. The newspaper reported on Monday that the company's explanation centers on the dual nature of the hardware, which it says justifies the cost.
Coverage of the price has varied across Brazilian outlets. Estadão cited a figure of R$ 21,000, while VEJA reported that Apple's CEO gave an explanation for a price of R$ 31,000. The discrepancy between the two reported figures is not addressed in the available material.
The launch has also drawn attention beyond its cost. O GLOBO highlighted a reaction suggesting users could watch Reels and TikTok at the same time, pointing to the appeal of running two apps simultaneously on the foldable screen. Meio e Mensagem framed the device's arrival differently, asking whether the timing reflects a delay or a deliberate strategy on Apple's part.
The discussion comes as Apple's broader lineup also moves forward in Brazil. TudoCelular.com reported that pre-sales for the iPhone 18 Pro and iPhone 18 Pro Max have opened at carrier Vivo, with discounts offered at launch — a contrast to the premium positioning of the Duo.
Apple has not published a single confirmed Brazilian price across all reports, and the figures cited by Estadão and VEJA differ. What remains unclear is how the company will position the Duo against its existing Pro models once both are on sale.
Watch for Apple's official Brazilian pricing confirmation and whether the foldable's dual-app pitch translates into demand at these price levels.