Zimbabwe is looking to grow its tourism sector by promoting sport and the arts, according to Herald.co.zw. The outlet reported the strategy on Monday, 12 October 2026.
The report frames sport and arts as the two areas the country intends to use to draw visitors. Herald.co.zw did not provide further details on the specific events, venues, or funding behind the plan in the material available.
Tourism is a sector that can benefit from cultural and sporting events, which often bring in visitors from outside a country. Zimbabwe's move follows a pattern seen elsewhere, where governments pair entertainment and athletics with travel promotion. According to Herald.co.zw, the country is targeting growth in this area, though the outlet did not specify the size of the expected increase or a timeline.
The report did not name the officials or agencies responsible for the effort, nor did it list any partner countries or organizations. It also did not say whether the plan is new or builds on existing programs.
What to watch next: whether Zimbabwe's government releases concrete plans, such as scheduled events or investment figures, to back up the stated tourism goal.
