Microsoft has raised the prices of its Xbox Series X and Series S consoles in Europe once more, according to a report from Spanish outlet 3DJuegos. The publication states the increase is now official, and that many gamers in the region view the new price points as out of reach.
The report, published on August 2, 2026, does not specify the exact amount of the latest increase or which individual markets are affected. However, 3DJuegos frames the move as a continuation of pricing pressure on the current-generation Xbox hardware in Europe.
This is not the first time Xbox console prices have climbed in the region. The new increase follows a pattern of rising costs for the hardware, and the outlet notes that the cumulative effect is making the systems increasingly difficult for consumers to justify purchasing.
The timing of the hike is notable, as it comes amid broader comparisons in the European market. Other gaming outlets, including nintenderos.com, have already begun contrasting the updated Xbox pricing against the recently launched Nintendo Switch 2, highlighting the widening gap in entry costs between the two platforms.
Separately, Instant Gaming News has reported that Microsoft may be losing as much as $150 on each console it sells, a figure that could help explain the repeated price adjustments. While Microsoft has not publicly commented on the latest European increase, the combination of hardware losses and rising component costs suggests further pricing moves cannot be ruled out.
For now, European shoppers face a more expensive path to Xbox Series X|S ownership, and the question of whether Microsoft will extend similar increases to other regions remains open.
