A multi-account heritage communication network built around the Sanxingdui and Jinsha sites, together with the first issue of a bilingual academic journal devoted to Sanxingdui studies, was presented on October 31 at the 2026 Tianfu Culture Forum, according to Sichuan Daily. The newspaper reported that the releases are intended to widen the reach of ancient Shu civilization and give its protection and research a more authoritative public platform.
The forum took place in Chengdu. Sichuan Daily described the two sites as successive high points of the ancient Shu civilization, with Sanxingdui preceding Jinsha.
Why it matters
Sanxingdui and Jinsha are among China's most closely watched archaeological subjects, and the new structure ties public communication and scholarly publishing to the same institutional effort. According to Sichuan Daily, the network is designed to combine heritage value, archaeological evidence, preservation and public participation in a single system, rather than treating public outreach and academic work as separate tracks.
The newspaper reported that the project is guided by the provincial publicity department and the provincial cultural relics bureau, with the Sichuan Daily Press Group acting as the builder of the network.
How the "1+N+N" structure is organized
Sichuan Daily reports that the network has three layers. The "1" is a main account named for the Sanxingdui-Jinsha sites. The first "N" brings together individual accounts run by guides, archaeologists and a popular archaeology-focused personality known as "Archaeology Jun," alongside accounts belonging to provincial media outlets such as Chuanguan News, Cover News and the Sichuan International Communication Center, and official accounts of provincial and municipal cultural and museum institutions.
The second "N" covers themed activities run under one shared brand, according to the newspaper. Sichuan Daily reported that the main account has already been set up on WeChat public accounts, WeChat Channels, Weibo, Douyin, Xiaohongshu and Bilibili, and that it published its first content on October 31.
Sichuan Daily framed the network's purpose as creating a leading online destination for information about the sites' heritage value and archaeological findings, and as building an online community where the public can take part in protecting cultural heritage and exchange views.
A quarterly journal with a bilingual scope
The same forum saw the release of the inaugural issue of the Sanxingdui Journal (Chinese and English), described by Sichuan Daily as a quarterly published openly at home and abroad. The provincial cultural relics bureau oversees it, and it is run by the provincial institute of cultural relics and archaeology together with Sichuan Bashu Publishing House.
According to the newspaper, the journal will carry systematic research on the Sanxingdui and Jinsha sites as well as archaeological and multidisciplinary findings from other sites, serving as a venue for academic exchange. Its signature section focuses on Sanxingdui, Jinsha and ancient Shu civilization. Regular sections cover archaeological discoveries, exploration and research, and conservation with scientific archaeology, while occasional invited sections address themes such as mutual learning among civilizations and the origins of civilization.
What to watch
Sichuan Daily reports that the main account is now live across six platforms, so the coming months will show how the network's themed programming and the journal's quarterly issues develop.
