Sichuan launched the provincial venue of the 2026 National Day culture and tourism consumption month on Monday, together with the third season of its "马上入川·蜀你好玩" travel campaign, according to 四川在线. The outlet reported the launch on September 28, 2026.
The same reporting period saw several related events in the province. The 2026 Sichuan Culture and Tourism Development Conference opened the same day, according to 央视网. A Sichuan cultural and creative week also began, with more than 100 quality intellectual property projects set to take part in industry matchmaking, 新浪财经 reported.
Chengdu's role in inbound travel was also in focus. 凤凰网 reported that the city is positioning itself as both a first stop for international visitors and a deeper destination, while China Daily reported that a Sichuan inbound tourism international travel agents conference was held in the provincial capital.
Together, the events point to a coordinated push around the National Day holiday period, linking consumer spending campaigns with cultural industry networking and efforts to draw overseas visitors.
What to watch next: whether the consumption month and the inbound travel push translate into measurable visitor numbers over the holiday, and how the cultural IP projects move from matchmaking into actual deals.
