Serbian company Tira has switched to solar energy with financial and technical backing from the European Bank for Reconstruction and Development (EBRD) and the European Union, according to fundsforNGOs News. The transition was reported on August 25, 2026.
The move positions Tira among a growing number of regional businesses seeking to cut reliance on conventional power sources. FundsforNGOs News, which published the report, did not provide further details on the scale of the installation, the cost, or the expected energy output.
The EBRD and EU have jointly supported renewable energy projects across the Western Balkans in recent years, often combining loans with grants or technical assistance. For a mid-sized Serbian firm like Tira, such backing can lower the upfront burden of solar equipment and grid connection. The support also aligns with EU policy goals for reducing carbon emissions in candidate countries such as Serbia.
What to watch next: whether other Serbian manufacturers follow Tira’s lead and seek similar EBRD-EU financing for on-site generation.
