Saudi Crown Prince Mohammed bin Salman has launched the first vehicles from Ceer, the Kingdom's electric vehicle company, according to وكالة الأنباء السعودية. The launch was reported on Tuesday, 22 September 2026.
وكالة الأنباء السعودية described the step as one that strengthens the Kingdom's standing in the global automotive industry. Saudi Arabia's Council of Ministers called the debut of Ceer's first models a strategic move toward building an advanced industrial ecosystem, according to alarabiya.net.
The company's chairman told Argaam that Ceer is focused on the Saudi market for now, with plans to expand into the Gulf in 2028. Asharq Al-Awsat reported that Ceer is betting on building a fully integrated Saudi car industry.
Coverage of the launch also pointed to Exobot, with Al Riyadh reporting that the company is pushing Saudi Arabia's automotive sector toward commercial production.
The launch is part of a broader Saudi push to establish a domestic automotive manufacturing base. Officials have framed the first Ceer vehicles as a milestone in that effort, though the reporting available does not detail production volumes, pricing or delivery timelines.
What to watch next: whether Ceer confirms output targets and a timeline for its stated Gulf expansion.
