OpenAI is reportedly developing a new hardware device priced at up to $400 that could eventually replace the smartphone, according to TudoCelular.com. The device is expected to launch sometime next year, with reports suggesting it will cost more than $300.
TudoCelular.com reports the device is designed to bring ChatGPT into everyday use, positioning it as a direct alternative to traditional mobile phones. The outlet also notes the device will have a donut-like shape, a detail echoed by O Globo, which said the form factor is part of the product’s design.
The device is part of a broader push by OpenAI to move beyond software and into physical consumer hardware. According to UOL, the company is working on a smart speaker that would bring ChatGPT into homes, suggesting a wider strategy around AI-powered devices. Diário do Comércio also covered the announcement, framing it as a move to challenge the smartphone’s central role in daily life.
Pricing details vary slightly across reports. Jornal de Negócios says the device will cost more than €250, while TudoCelular.com puts the U.S. price at up to $400. No official launch date has been confirmed beyond a general timeframe of next year.
The reports do not specify what features the device will include, how it will connect to networks, or whether it will run apps independently. OpenAI has not publicly commented on the device, and the information comes from media coverage rather than an official announcement.
What to watch next: whether OpenAI confirms the device’s specs and pricing, and how it plans to position the product against established smartphone makers.
