Hotel entrepreneur and investor Asmund Haare has sold his waterfront property on Dr. Natvigs vei on Nesøya in Asker municipality to Swiss buyers for NOK 135 million, E24 reports. The transaction sets a new price record for Nesøya, surpassing the previous high of NOK 89 million.
Haare acquired the property for NOK 41 million in 2021. He then demolished the existing house and replaced it with a new manor-style residence modeled on the architecture of American East Coast towns.
According to E24, the sale represents a significant milestone for the local property market, with the final price nearly triple what Haare paid five years ago.
Why it matters
The NOK 135 million sale is not just a personal transaction for Haare — it resets expectations for one of Norway's most exclusive residential areas. Nesøya, an island in Asker west of Oslo, has long been associated with high-end properties and wealthy residents, but the previous record of NOK 89 million had stood as the ceiling for some time.
Breaking that ceiling by more than NOK 45 million signals that demand for prime waterfront real estate in the Oslo region remains strong, even as broader economic conditions fluctuate. The involvement of Swiss buyers also highlights the continued interest of international capital in Norwegian luxury property.
For homeowners and investors watching the Nesøya market, the sale provides a new benchmark. It suggests that extensively renovated or newly built properties in the area can command prices well above what the market has previously seen.
From NOK 41 million to NOK 135 million in five years
Haare's path to the record sale began in 2021, when he purchased the Dr. Natvigs vei property for NOK 41 million. Rather than moving into the existing structure, he chose to tear it down and build a new residence from the ground up.
The replacement was designed in the style of American East Coast towns — a reference to the traditional architecture found in places like New England, characterized by shingle facades, gabled roofs, and a classic, understated elegance. The result was a manor house that E24 describes as a "gigantvilla," or giant villa, befitting the exclusive surroundings of Nesøya.
That decision to rebuild rather than renovate appears to have paid off. The NOK 135 million sale price represents a gain of NOK 94 million over the purchase price, though it does not account for the cost of demolition, design, and construction.
E24 reports that the buyers are Swiss. The article does not specify whether they are private individuals or a company, nor does it indicate their plans for the property.
A record for Nesøya
The previous record on Nesøya stood at NOK 89 million. Haare's sale exceeds that by NOK 46 million, a margin that underscores how much the top end of the market has moved.
Nesøya has historically attracted buyers seeking privacy, waterfront access, and proximity to Oslo. The island is connected to the mainland by a bridge, making it practical for year-round living despite its secluded feel. Properties there rarely come to market, and when they do, they tend to draw interest from both domestic and international buyers.
The fact that the buyer is Swiss is notable but not unprecedented. Norway's luxury property market has seen foreign interest in recent years, particularly from buyers in Switzerland, Germany, and the United Kingdom. For Swiss buyers in particular, the combination of stable governance, strong currency considerations, and high-quality construction can make Norwegian coastal properties appealing.
E24 does not provide details on how the sale was negotiated, whether it was listed publicly, or how long the property was on the market. The article focuses on the record price and the transformation of the property under Haare's ownership.
What Haare's sale says about the luxury market
Asmund Haare is known primarily as a hotel entrepreneur and investor. His decision to buy, rebuild, and sell a property at this price point is consistent with a pattern seen among wealthy individuals in Norway: acquiring prime locations, investing in substantial upgrades, and exiting at a significant premium.
The NOK 135 million figure places the property among the most expensive residential sales in Norway in recent years, though it is not the highest ever recorded nationally. E24's reporting frames the sale as a local record for Nesøya specifically.
For the broader Asker and Oslo waterfront market, the sale may influence pricing expectations. Sellers of similar properties could point to the NOK 135 million figure as evidence of what the top end can achieve. Buyers, meanwhile, may see it as a sign that competition for the best locations remains intense.
The sale also raises questions about the role of international buyers in the Norwegian property market. While foreign ownership of residential property in Norway is not restricted in the same way as in some other countries, the presence of Swiss buyers at this price level suggests that Norway's luxury segment is integrated into a wider European market for high-end real estate.
What to watch
Whether the NOK 135 million record on Nesøya holds — and whether it encourages more owners of prime waterfront properties in the area to test the market — will be the next signal to watch. E24's reporting does not indicate any immediate follow-on sales, but record transactions often prompt others to consider listing.
