Nigeria's President Bola Tinubu said the country's creative sector has the potential to develop into a significant export industry, according to THISDAYLIVE. His remarks came as Nigeria hosted CANEX 2026, an event focused on Africa's creative economy, The Guardian Nigeria News reported.
The federal government is using the gathering to pursue global markets and investment for the sector, according to Vanguard News. The push covers areas such as content, culture and the work of African creators.
Coverage of the event also highlighted efforts to give creators greater visibility, New African Magazine reported. A separate CANEX creative pitch session was advertised for creative entrepreneurs from across the continent, according to fundsforNGOs.
The remarks place the creative economy alongside Nigeria's long-standing reliance on oil exports, though THISDAYLIVE's report did not set out specific targets, funding figures or timelines for the export ambitions.
What to watch next: whether the government follows the statements made at CANEX 2026 with concrete policy or investment measures for the sector.
