Meta has introduced an AI-powered virtual pet called Muse Charm, according to UOL. The Brazilian outlet describes it as a "virtual little animal" built with artificial intelligence and aimed at attracting younger users. UOL published its report on Friday, September 25, 2026.
The launch drew attention from other Brazilian outlets as well. Valor Econômico covered the same product, describing Muse as Meta's new bet and referring to it as a "keychain." That framing suggests the device or companion takes a small, wearable or carryable form, though the available reporting does not detail its hardware or how it works.
The Muse news landed alongside other Meta product announcements covered in the Brazilian press. Estadão reported on remarks by Mark Zuckerberg explaining the company's products, in a piece that asked whether Meta was launching "glasses for perverts." CartaCapital reported that Meta has created a system to prevent the company from accessing data collected by its AI glasses. Separately, Omelete reported that Meta's new virtual reality headsets will offer 3D films along with updated versions of Avengers and Star Wars content.
Taken together, the coverage points to a broad push by Meta across AI companions, smart glasses and VR entertainment. The company has not, in the material available, explained how Muse Charm fits into that lineup or when it will reach users.
What to watch next: whether Meta confirms Muse Charm's release date, pricing and the markets where it will be available.
