Music manager Louis Walsh has said that fabricating stories was part of how he sustained a long career in the music business, according to an interview published by independent.ie on Tuesday.
Walsh, who has managed acts including Westlife and Boyzone, described the approach with the phrase "give them a story, make it up," independent.ie reports. The interview also covered his view on why Westlife had a longer run than Boyzone, though the reporting does not set out his specific reasoning.
In the same interview, Walsh commented on Irish comedy and music duo The 2 Johnnies, saying of US rapper Macklemore that "he'll do well out of it," according to Nenagh Live. Dublin Live separately reported that Walsh gave a significant update on Westlife and shared a lesser-known detail about the group.
The coverage stems from a single interview that was picked up across several Irish outlets, each drawing out different elements. Walsh's remarks about manufacturing stories sit alongside his reflections on two of the biggest boy bands to emerge from Ireland, acts whose careers he helped shape over decades.
Walsh has remained a frequent presence in Irish and British entertainment coverage since his years managing those groups, and his comments tend to generate attention across multiple outlets.
Watch for fuller reporting from the interview, including the specifics of Walsh's Westlife update and his stated reasons for the group's longevity compared with Boyzone.
