An influencer has paid herself €1.9m, according to The Irish Times, which reported the figure on Monday, 5 October 2026. The payment was made from her own company, the newspaper reports.
The Irish Times did not publish further details in the material available, and no additional information about the influencer, the company, or the nature of the payment has been confirmed. The report gives no breakdown of how the sum was made up or when the payment was made.
The headline figure places the payment among the larger sums reported for individual social media creators, though The Irish Times does not compare it with other influencers or with typical earnings in the sector. The report also does not say whether the payment relates to salary, dividends, or another form of remuneration.
Social media influencers commonly operate through companies set up to handle brand deals, sponsorship income, and other revenue, and payments to the individual from that company are a routine part of how such businesses are structured. The Irish Times does not state how this particular company is organised or what its main sources of income are.
The report is limited to the payment itself. No response from the influencer or her representatives is included in the material available.
What to watch next: whether The Irish Times or other outlets publish further details on the company, the source of the income, or any response from the influencer.
