Foreign visitor numbers are climbing at Hengdian in Zhejiang province, with many travelers arriving because of Chinese film and television dramas, chinanews.com.cn reports. The site, known as a major production base for Chinese screen content, is drawing overseas tourists who want to see the settings behind the shows they watch.
According to chinanews.com.cn, these visitors are following Chinese film and TV productions to the location, a trend the outlet describes as stepping into the story. The report frames the rise in inbound travel to Hengdian as part of a broader pattern of foreign tourists seeking out places tied to Chinese screen culture.
The reporting, published on October 5, 2026, does not provide specific figures for the increase or name individual productions driving the interest. It also does not detail which countries the visitors come from or how long they stay.
Hengdian's role as a film and television hub is the central factor the outlet cites in explaining the attention from abroad. The summary of the report emphasizes that foreign tourists are using Chinese dramas as a guide for where to go, rather than treating the destination as a conventional sightseeing stop.
What to watch next: whether chinanews.com.cn or other outlets publish visitor numbers or profiles of the travelers, which would show how large the increase is and which productions are pulling them in.
