Pre-orders for Grand Theft Auto 6's $100 Ultimate Edition on PS5 are outpacing those for the cheaper standard version, according to a report from Push Square. The outlet says the premium tier is attracting more buyers than the base edition ahead of the game's release.
Take-Two Interactive CEO Strauss Zelnick described the overall pre-order figures as "unprecedented and astonishing," as reported by GamesIndustry.biz. Zelnick also downplayed the significance of the game's Netflix debut, calling it merely "one of the hors d'oeuvres" ahead of the full launch, per the same outlet.
The Ultimate Edition's appeal appears to stem from its bundled extras. Forbes detailed what the $100 package includes, though the specific contents were not fully outlined in the available summary. The higher price point has not deterred fans, with the premium version reportedly leading in pre-order volume.
The strong demand has sparked broader discussion among players and analysts. Metro.co.uk ran a reader inbox asking whether the Ultimate Edition is worth its cost, while financial site Simply Wall St questioned whether Take-Two's stock is fully valued on the back of GTA 6 pre-order optimism.
The pattern suggests that dedicated fans are willing to pay a premium for the most complete version of the game at launch. Push Square's report indicates this trend is already visible in pre-order data, even before the title reaches store shelves.
What to watch next: whether the Ultimate Edition's lead holds through the game's release and whether Take-Two adjusts its edition lineup in response to demand.
