Google used its Made by Google event on Wednesday to unveil a new wave of hardware, including the Pixel 11 smartphone series, the Pixel Watch 4, and a new tracking device called the Pixel Tag, according to Mashable.
The event, held on August 12, 2026, served as the launchpad for several products. Mashable reports that the announcements covered the full Pixel 11 lineup, which includes a Pro Fold model and a Pro XL variant. The Pixel 11 Pro Fold is being described as Google’s most advanced foldable device to date, while the Pro XL has drawn attention for a $100 price increase over its predecessor, according to CNET.
Google is positioning the Pixel 11 as a central player in the AI phone race, with Gemini integrated at the core of the device, as noted by CNBC. The company appears to be leaning heavily on its AI assistant to compete directly with Apple’s offerings in the smartphone market.
Beyond phones, Google also revealed the Pixel Watch 4, the next generation of its smartwatch line. The company additionally introduced the Pixel Tag, a Bluetooth tracker designed to help users locate lost items, similar to products from competitors.
Ars Technica confirms that the 2026 hardware lineup includes the Pixel 11, Pixel Watch 5, and Pixel Tag, though Mashable’s coverage specifically references the Pixel Watch 4. The discrepancy in naming suggests Google may have multiple watch models in development or that reporting on the exact product names varies across outlets.
The announcements signal Google’s continued push to expand its ecosystem of devices, with AI as a unifying theme across the new products.
What to watch next: Look for detailed reviews and pricing breakdowns of the Pixel 11 Pro Fold and the new Pixel Tag in the coming weeks.
