Folding smartphones are gaining traction in Japan, but one television personality is bucking the trend. According to a report from Japanese broadcaster Bunka Hoso, actress and TV host Akiko Matsumoto revealed she has been using the same handset for eight years, leaving her colleague Sumiko Nishioka visibly astonished.
The exchange took place during a segment on a Bunka Hoso program, where the topic of current smartphone trends came up. While the discussion highlighted the growing popularity of foldable devices, Matsumoto’s admission shifted the focus. She stated that her current phone has entered its eighth year of use, a longevity that surprised Nishioka, who reportedly reacted with shock.
The report, published on August 14, 2026, does not specify the make or model of Matsumoto’s device, nor does it detail her reasons for keeping it for so long. However, the anecdote underscores a contrast between industry hype around new form factors and the practical habits of some consumers. In Japan, where foldable phones from major brands have seen increased visibility, Matsumoto’s approach highlights that not all users are quick to upgrade.
Bunka Hoso’s coverage frames the moment as a lighthearted celebrity anecdote, but it also reflects a broader consumer reality: device longevity remains a priority for many, even as manufacturers push newer designs. The broadcaster did not provide data on folding phone sales or user adoption rates.
As the foldable phone market continues to expand in Japan, it remains to be seen whether durability and repairability will become as prominent in marketing as screen size and multitasking features. For now, Matsumoto’s eight-year-old device serves as a reminder that some users value reliability over novelty.
