French retailers Fnac and Cdiscount switched on their own rounds of price cuts on Friday, November 6, according to Les Numériques, which is tracking the promotions live. The two chains join Amazon and Boulanger, which had already begun discounting earlier in what the outlet describes as a "Black Month" stretching well beyond the traditional late-November date. With 21 days still to go before the main event, Les Numériques reports that markdowns on televisions, smartphones, vacuum cleaners and headphones are set to spread across retail sites in the coming weeks.
Les Numériques says its staff are reviewing catalogues in real time and selecting only offers on products the publication has tested in its laboratory, an approach aimed at helping readers avoid artificially inflated reference prices.
Why it matters
The early start means French shoppers face a longer promotional window than the calendar date suggests, with discounts appearing weeks before Black Friday itself. For buyers, the challenge is distinguishing genuine reductions from headline prices that were raised beforehand — the concern Les Numériques explicitly frames as the reason for its product-by-product vetting. The staggered launches also show how the event has become a season rather than a single day, with major retailers competing for attention well ahead of the peak.
Dyson partnership and a cross-category slate
Les Numériques reports an exclusive arrangement with Dyson: a code, LESNUMS10, usable only on the manufacturer's official site until November 30, adds up to 10 percent off across the brand's ranges, including vacuums, air treatment and hair care.
The outlet says the offers span most departments. It highlights home appliances and connected-home devices, smartphones and tablets, and televisions — where it says newer panel technologies are becoming available at lower cost. Computing and audio are also expected to see substantial reductions, along with photography and the health and sport sections.
Among the specific deals Les Numériques listed on Friday:
- The Dyson V15 Detect stick vacuum at €549.00, roughly 13 percent below the price usually observed, available at Fnac.com, Boulanger.com, Darty.com and Dyson.
- The Dyson V12 Detect Slim Absolute at €399.00, about 27 percent lower, at Dyson. Les Numériques rates it among the best products in its comparison.
- The Dyson V8 Cyclone at €248.99, around 15 percent off, at Amazon.
- The AEG MealAssist 7000 TR7PB731ST built-in oven at €849.00, roughly 25 percent below the usual price, at Darty.com. Les Numériques gives it a five-star rating.
- The Philips Series 8000 GC800/80 garment steamer at €84.98 at Cdiscount, which the outlet calls the best affordable steamer among the four models it has tested.
- The Moulinex Perfect Mix Cook LM835D10 blender at €139.99, about 26 percent off, at Boulanger.com and Cdiscount Marketplace, rated five stars by the publication.
- The Crucial X10 1 TB external SSD at €149.99 at Fnac.com, Darty.com and Cdiscount Marketplace, which Les Numériques describes as the best value among the 32 models it has tested.
- The Sony ZV-1F compact camera at €499.00 at Amazon and Boulanger.com, named the best affordable compact or bridge model out of 18 tested.
- The Dreame AirStyle Pro styling tool at €199.00 at Boulanger.com, cited as the best value among 12 tested.
- The Philips Series 3300 automatic coffee machine with grinder at €372.99 at Amazon.
- The Sony WF-1000XM6 wireless earbuds in silver at €248.99, about 11 percent off, at Boulanger.com, rated five stars.
- The Cosori CP158-AF air fryer at €79.99 at Amazon, described as the best affordable option among 39 tested.
- The Samsung Galaxy S25 FE smartphone at €499.00, roughly 19 percent lower, at Boulanger.com.
- The Anker Zolo 140 W charger at €69.99, about 14 percent off, at Amazon Marketplace, which the outlet calls the best product in its comparison.
- The Mova M10 floor cleaner at €159.00 at Amazon, a reduction of about €23 on the usual price.
Context from other outlets
Coverage elsewhere reflects the same early rhythm. Numerama and Frandroid both ran live updates on deals at Amazon, Fnac and Boulanger in the days before Friday's round. Le Parisien examined whether November is the right moment to buy professional equipment, while FashionNetwork France reported that French consumers are approaching the year-end promotions with caution.
What to watch: whether the pace of discounts holds through the rest of November, and whether the caution identified among French shoppers translates into slower uptake of the earliest offers.
