Disney is rolling out a new large-format presentation called Infinity Vision, positioned to support Avengers: Doomsday as that film arrives without an Imax release, according to TheWrap. TheWrap reported the news on Monday, September 28, 2026.
The format's early performance was tested through an encore run of Avengers: Endgame, which TheWrap says demonstrated that the approach is working. TheWrap also published an explainer addressing what Infinity Vision is and how it functions.
Separately, ComicBook.com reported that a controversial change tied to the Avengers: Endgame encore is paying off ahead of Doomsday. Coverage of the Infinity Vision rollout also appeared via IMDb.
The reporting frames Infinity Vision as a way for Disney to give Doomsday a premium theatrical presentation even without Imax screens in the mix. TheWrap's account ties the strategy directly to results from the Endgame encore, though the material available does not detail the format's technical specifications, the terms of the Imax absence, or specific box office figures.
What to watch next: whether Disney confirms additional Infinity Vision titles or expands the format's screen count ahead of Doomsday's release.
