David Ellison has announced that the combined Paramount-Warner Bros. company will be called Skydance, according to The Hollywood Reporter. The name comes from Ellison's own studio, which he is applying to the merged business. The Hollywood Reporter reported the news on Friday, October 2, 2026.
The rebranding was also reported by the Wall Street Journal, Deadline and TechCrunch, which said Paramount and Warner Bros. Discovery would become Skydance. The Hollywood Reporter described the move as Ellison branding the combined company with his studio's title.
The merger has drawn public criticism. Fox Business reported that actor Mark Ruffalo criticized the Paramount-Warner Bros. combination after a judge cleared the deal, which Fox Business valued at $110 billion.
The reporting available so far covers the new name and the reaction to the deal, but not the timing of the change or how the Skydance brand will be used across the combined company's businesses.
What to watch next: whether the company confirms further details about the rebrand and when the Skydance name takes effect.
