Accra-based broadcasters Citi FM and Channel One TV have committed to promoting businesses featured in the This Is Ghana exhibition beyond the event itself, according to CitiNewsroom.com. The announcement, reported on Monday, 31 August 2026, signals an ongoing partnership aimed at sustaining visibility for local enterprises after the exhibition concludes.
The This Is Ghana exhibition, which ran over two days, showcased local products and provided a platform for small and medium-sized enterprises (SMEs) to connect with buyers and partners. CitiNewsroom.com reports that the event was designed to be more than a marketplace, with organisers focusing on creating lasting opportunities for participating businesses.
However, the initiative has not been without challenges. News Ghana reported that the exhibition’s success has put strain on local supply chains, as demand generated by the event outpaced what some suppliers could handle. This tension highlights a broader issue for Ghanaian SMEs: growing interest in locally made goods must be matched by production capacity.
The extended promotional commitment from Citi FM and Channel One TV is intended to help address this gap by keeping businesses in the public eye, potentially driving sustained demand that justifies investment in scaling up operations. The broadcasters’ role will reportedly go beyond simple coverage, with ongoing features and support for the brands that took part.
The exhibition also drew cultural attention, with the Fɛɛhi Ensemble performing at the 2026 edition, adding a creative dimension to the commercial focus.
What to watch next: whether the supply chain strain reported by News Ghana prompts organisers to add logistics support for SMEs in future editions of This Is Ghana.
