Best Buy is pairing preorders of Google's new laptop line with a free set of Pixel Buds 2A earbuds, CNET reports. The promotion covers the Googlebook, Google's newly announced laptop, which carries a starting price of $899 and a launch date of October 4, according to Ars Technica.
Ars Technica reports that five Googlebook models are available to preorder as of today. The lineup marks Google's entry into a new segment of the PC market, a move Yahoo Finance frames as opening a new lane in personal computing while sending Qualcomm shares lower.
Google is positioning the machine around built-in intelligence. In a post on its own blog, the company says the Googlebook's integrated features are meant to change how people interact with a laptop. The Verge, which got an early look, describes the device as reflecting Google's more experimental thinking about where laptops are headed.
The bundle adds retail incentive to a launch that already has the attention of hardware watchers, with Best Buy using the earbuds as a sweetener for early buyers.
What to watch next: whether the five preorder configurations sell out before the October 4 release, and how competing PC makers respond to Google's push into the category.
