New reports indicate Apple could raise prices on its upcoming iPhone 18 lineup, with the Pro model facing a significant cost increase. According to GSMArena.com, a fresh rumor details an imminent price hike for Apple's next-generation smartphones.
The reports point to a sharp rise in production costs as the main driver. TrendForce, a market research firm, estimates that the bill of materials (BOM) for the iPhone 18 Pro could surge by nearly 40% compared to its predecessor. The analysis suggests Apple may have to accept lower profit margins to keep shipment volumes steady rather than passing the full cost onto consumers.
Separate coverage from 91mobiles.com adds that the price increase may not be limited to the new models. The report claims that both older and newer iPhone models could see price jumps of up to Rs 10,000 in India after the iPhone 18 series launches. This would mark a notable shift for buyers considering previous-generation devices.
Forbes reports that demand for the iPhone 18 Pro is strong enough to push for a September launch. That timeline aligns with Apple's typical release schedule, though the pricing strategy remains a key point of speculation.
India Today also highlights the upcoming iPhone 18 Pro launch in India, listing reasons for buyers to wait for the device despite the rumored price hike. The outlet suggests the new features and performance gains could justify the higher cost for some users.
What to watch next: Whether Apple confirms the price adjustments at its September event and how much of the BOM increase lands on consumers versus the company's margins.
