Amala Sky has started a 90-day discount campaign aimed at lowering food costs in Lagos, timed to run during the Big Brother Naija (BBNaija) season, according to Business News Nigeria.
The initiative, reported on Wednesday, 12 August 2026, is designed to offer price relief on food items in the city over a three-month period. Business News Nigeria reports that the campaign is directly linked to the BBNaija viewing season, a period when many Lagos residents are likely to gather and spend more on meals.
The move comes amid ongoing concerns about the cost of food in Nigeria’s commercial capital. By tying the discounts to a popular entertainment event, Amala Sky appears to be aiming to attract customers who are hosting viewing parties or ordering food during the show’s run. The company has not disclosed the full list of discounted items or the exact percentage of savings, according to the report.
The campaign’s length — 90 days — suggests a sustained effort rather than a short-term promotional stunt. It also indicates that Amala Sky is betting on the BBNaija season as a key window for consumer spending in Lagos.
What to watch next: whether other food vendors in Lagos follow with similar discount offers during the remainder of the BBNaija season.
