Samsung has released a new advertisement for its Galaxy Z Fold 8 that takes direct aim at Apple's iPhone Duo, according to CNET. The ad mocks display cracking on Apple's foldable device, CNET reports.
Coverage of the campaign from MacRumors likewise frames the spot as Samsung mocking iPhone Duo display cracks. Creative Bloq characterized the ad as Samsung asserting its standing as the leading name in folding phones through a jab at Apple.
The ad lands as the iPhone Duo enters a competitive foldable market. Engadget has compared Apple's device with Google's Pixel 11 Pro Fold, examining differences that go beyond foldable design. Android Authority, meanwhile, looked at the first-year ownership costs of the Galaxy Z Fold 8 and the iPhone Duo.
Samsung's Z Fold line has an established history in the foldable category, while Apple's iPhone Duo is a newer entrant, a contrast the ad appears designed to exploit. The reporting does not include the ad's specific claims beyond the display-crack theme.
What to watch next: whether Apple responds to the campaign, and how the first-year cost comparisons between the two devices hold up.
