Apple has begun selling the iPhone Duo, its first foldable phone, according to Reuters. The company is positioning the device as an attempt to reshape the foldable market, Reuters reported on Thursday.
Early coverage from several outlets suggests the hardware has drawn strong interest. The New York Times' Wirecutter called it the most exciting phone in years and said it meets the expectations built around it. Forbes, in a hands-on piece, described the device as one its writer intends to switch to. CNN framed it as Apple's most compelling phone in some time, while pointing to a single drawback it did not specify in its headline.
The Verge offered a more mixed view, describing the iPhone Duo as messy and costly but enjoyable to use. That assessment points to price and polish as the main points of debate around the launch.
The launch marks Apple's entry into a product category it had not previously competed in, and Reuters frames the device as a bet that Apple can influence how the foldable segment develops. The volume of reviews arriving alongside the start of sales indicates significant attention on how the phone performs outside controlled demonstrations.
What to watch next: whether early sales and user feedback support Apple's ambitions for the category, and how rival foldable makers respond.
