Apple's first foldable phone, the iPhone Duo, is now on sale, with the company positioning the device as a bid to reshape the foldable market, according to Yahoo! Finance Canada. The launch arrives with early press coverage that is mixed: reviewers describe the phone as compelling but flawed.
Stock at physical stores will be thin on Friday. Reuters reports that Apple will have a limited number of iPhone Duo units available in stores that day, suggesting buyers may face constrained supply at launch.
Early reviews set the tone for the debut. CNN called the iPhone Duo Apple's most interesting phone in years while pointing to a single significant drawback, and The Verge described the device as messy, expensive and enjoyable at the same time. Mashable, meanwhile, compared the foldable directly with the iPhone 18 Pro, framing the choice between the two as a question buyers will have to weigh for themselves.
The coverage suggests Apple is entering a category where design appeal and price concerns arrive together. The headline framing from Yahoo! Finance Canada casts the Duo as an attempt to remake the foldable segment rather than simply join it, though the reviews published alongside launch indicate the company still has points to answer on cost and refinement.
What to watch next: whether store inventory holds up beyond launch day, and how Apple responds to the pricing and polish criticisms raised in the first round of reviews.
