Apple's iPhone 18 lineup went on sale worldwide, with the new models making their debut at Shanghai Pudong International Airport as part of the global rollout, according to Moodie Davitt Report.
The launch drew crowds in other markets as well. The Straits Times reports that iPhone 18 Pro buyers waited overnight outside Apple's Orchard Road store in Singapore for the newest models. AsiaOne reports that the launch produced long queues there, and that some customers resold their devices right after buying them.
The Verge, meanwhile, describes the iPhone 18 Pro's main camera upgrade as being defined by small improvements rather than a major overhaul. GSMArena.com news says the iPhone 18 Pro Max has been taken in for review.
The Shanghai airport debut points to the travel retail channel's role in Apple's launch-day plans, as reported by Moodie Davitt Report. The Singapore scenes reported by The Straits Times and AsiaOne reflect the same pattern seen at previous Apple releases, where demand on the first day produces overnight lines and immediate resale activity.
What to watch next: early reviews of the iPhone 18 Pro and Pro Max, and whether launch-day demand holds in the weeks after release.